Musings on Relevance and Rigor of Scholarly Research in Marketing
Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science, 31(4), 368-376.
Musings on Relevance and...
Guidelines for Conducting Research and Publishing in Marketing
Summers, J. O. (2001). Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process. Journal of the Academy of Marketing Science, 29(4),...
