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HomeResearch & NotesResearch NotesGuidelines for Conducting Research and Publishing in Marketing

Guidelines for Conducting Research and Publishing in Marketing

0
2003

Summers, J. O. (2001). Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process. Journal of the Academy of Marketing Science, 29(4), 405-415.

Guidelines for Conducting Research and Publishing in Marketing

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