Critically reviewing literature – A tutorial for new researchers
Fernandez, K. V. (2019). Critically reviewing literature: A tutorial for new researchers. Australasian Marketing Journal (AMJ), 27(3), 187-196.
Critically reviewing literature - A tutorial for new researchers
Module 3: Research Design
Module 3 aims at learning and practicing critical issues in crafting a research design. This Module involves:
matching your design to your research questions
...
Module 2: Theory and hypotheses
Module 2 is to learn and practice crafting Theory and Hypotheses. This Module involves:
developing and structuring a narrative engaging prior studies that have...
Module 1: Topic choice and theory development
Many manuscripts ultimately earn revise-and-resubmits as a result of topic choices that gave them clear momentum, right out of the gate. The primary purpose...
The Review Process : An Editorial Perspective
The review process - an editorial perspective 20052022
Musings on Relevance and Rigor of Scholarly Research in Marketing
Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science, 31(4), 368-376.
Musings on Relevance and...
Guidelines for Conducting Research and Publishing in Marketing
Summers, J. O. (2001). Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process. Journal of the Academy of Marketing Science, 29(4),...
