Many manuscripts ultimately earn revise-and-resubmits as a result of topic choices that gave them clear momentum, right out of the gate. The primary purpose...
Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science, 31(4), 368-376.
Musings on Relevance and...
Summers, J. O. (2001). Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process. Journal of the Academy of Marketing Science, 29(4),...