Module 1: Topic choice and theory development
Many manuscripts ultimately earn revise-and-resubmits as a result of topic choices that gave them clear momentum, right out of the gate. The primary purpose...
The Review Process : An Editorial Perspective
The review process - an editorial perspective 20052022
Musings on Relevance and Rigor of Scholarly Research in Marketing
Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science, 31(4), 368-376.
Musings on Relevance and...
Guidelines for Conducting Research and Publishing in Marketing
Summers, J. O. (2001). Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process. Journal of the Academy of Marketing Science, 29(4),...
