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Outsourcing offshore? How to pick the perfect partner (and get customers on board)

UNSW Business School researchers test a new 'service offshoring fit' model that shows what brands should look for to find an ideal offshore partner...

Four proven ways to foster stronger customer loyalty

Managers and marketers who want to boost customer loyalty post-COVID-19 should focus on four key areas, according to UNSW Business School research As businesses feel...

Is customer delight enough to inspire loyalty?

Feeling connected is more important, says a new study Delivering service so excellent that the customer's expectations have been met and exceeded has long been...

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