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Lecture 1 slides

1.Branding defined Branding and marketing Brand identity and brand elements Brand mantras/brand essence Brand meaning 2.Types of brand 3.Why do brands matter? 4.Who are brand managers? Lecture 1-...

Lecture 1 – Readings

GUIDE TO READINGS Approaching Brand Management readings There are a lot of articles on this reading list. I do not expect you to read them all...

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