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HomeResearch & NotesResearch NotesMusings on Relevance and Rigor of Scholarly Research in Marketing

Musings on Relevance and Rigor of Scholarly Research in Marketing

Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science31(4), 368-376.

Musings on Relevance and Rigor of Scholarly Research in Marketing

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