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HomeResearch & NotesResearch NotesMusings on Relevance and Rigor of Scholarly Research in Marketing

Musings on Relevance and Rigor of Scholarly Research in Marketing

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Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science, 31(4), 368-376.

Musings on Relevance and Rigor of Scholarly Research in Marketing

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