Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science, 31(4), 368-376.
Musings on Relevance and Rigor of Scholarly Research in Marketing
Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science, 31(4), 368-376.
Musings on Relevance and Rigor of Scholarly Research in Marketing
