Writing impactful review articles
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Writing Impactful Review Articles
The art of writing a review article
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The art of writing a review article
Critically reviewing literature – A tutorial for new researchers
Fernandez, K. V. (2019). Critically reviewing literature: A tutorial for new researchers. Australasian Marketing Journal (AMJ), 27(3), 187-196.
Critically reviewing literature - A tutorial for new researchers
Musings on Relevance and Rigor of Scholarly Research in Marketing
Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science, 31(4), 368-376.
Musings on Relevance and...
Guidelines for Conducting Research and Publishing in Marketing
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