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Not all experiential consumers are created equals

Purpose This study aims to use social exchange theory and the principle of reciprocity in proposing a theoretical model to examine the essential but unexplored...

Mindfulness and job performance

Abstract Mindfulness is being fully awake with the here-and-now moment. This study examines the mechanisms through which mindfulness enhances job performance. Specifically, we hypothesise that...

Service offshoring fit from consumers’ perspective

Abstract Past research focuses on the location effects in explaining consumers’ responses to service offshoring while the role of service offshoring partners (OSPs)’ characteristics has...

Converting internal brand knowledge into employee performance

Purpose Internal branding efforts are essential in improving employee performance in services marketing. Drawing on reformulation of attitude theory, this paper aims to contribute to...

Improving the effectiveness of market-oriented organisation

Abstract In the context of an emerging market economy, this study examines the mediating role of marketing capabilities on the market orientation (MO)–performance relationship. Specifically,...

The Devil might wear Prada

Abstract People buy counterfeit luxury goods for a range of reasons, including status and belonging. Previous research has shown these stem from an individual's value-expressive...

When do-good meets empathy and mindfulness

Abstract Prosocial behaviors such as organizational citizenship behavior (OCB) and customer-oriented citizenship behavior (CCB) are the social currency in socialization process, especially in the service...

Developing e-commerce marketing capabilities

Abstract This study builds on resource based view (RBV) theory by examining the effects of e-commerce on exporting performance. Specifically, a framework is developed and...

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