Turning lurkers into innovation agents
Abstract
Despite the general negative conception about lurkers in online knowledge-sharing practices, there is a growing body of literature that suggests the bright side of...
Transcending Boundaries for the Next New Normal
Current status of AMJ
As I write this Editorial, AMJ continues its strong trajectory with a current CiteScore at an all-time high of 5.7. This...
Brand experience and consumers’ social interactive engagement with brand page: An integrated-marketing perspective
Abstract
As consumers increasingly go online to communicate about brands, brand marketers have been utilizing a popular platform to interact with them and create brand...
What colour do you feel? Cross-modal interactions between colour and food texture
Authors: Liem Ngo
Description
This research explores the cross-modal interaction between colour and perceived texture, and links its influence with standard marketing metrics. In line with...
Impacts of crisis emotions on negative word-of-mouth
Purpose
The purpose of this study is to explore how emotions felt by the public during a crisis influenced consumer loyalty intention and negative word-of-mouth...
Motivation in organisational online knowledge sharing
Purpose
This paper aims to examine the influence of intrinsic motives (self-efficacy, reputation and reciprocity) on online knowledge sharing behaviour. Additionally, this research investigates the...
Managing Customer Uncertainty in Making Service Offshoring Decisions
Abstract
Despite a long-standing interest in service offshoring from both academics and practitioners, the questions how and under what conditions customers react when a well-known...
Branding for non-profits
Purpose
The purpose of this study develops and validates a model of new donor decision-making in the charity sector. Drawing upon dual process theory, the...
