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Brand experience and consumers’ social interactive engagement with brand page: An integrated-marketing perspective

Abstract As consumers increasingly go online to communicate about brands, brand marketers have been utilizing a popular platform to interact with them and create brand...

What colour do you feel? Cross-modal interactions between colour and food texture

Authors: Liem Ngo Description This research explores the cross-modal interaction between colour and perceived texture, and links its influence with standard marketing metrics. In line with...

Impacts of crisis emotions on negative word-of-mouth

Purpose The purpose of this study is to explore how emotions felt by the public during a crisis influenced consumer loyalty intention and negative word-of-mouth...

Motivation in organisational online knowledge sharing

Purpose This paper aims to examine the influence of intrinsic motives (self-efficacy, reputation and reciprocity) on online knowledge sharing behaviour. Additionally, this research investigates the...

Managing Customer Uncertainty in Making Service Offshoring Decisions

Abstract Despite a long-standing interest in service offshoring from both academics and practitioners, the questions how and under what conditions customers react when a well-known...

Branding for non-profits

Purpose The purpose of this study develops and validates a model of new donor decision-making in the charity sector. Drawing upon dual process theory, the...

It takes two to tango

Abstract This study investigates the link between employee empathy and customer satisfaction. Building on social exchange theory, we develop a model of employee-customer empathy. We...

Hubristic pride and prejudice

Abstract Prior research has demonstrated how negative emotions influence negative word-of-mouth (NWOM). However, what if there exist certain positive emotions that influence consumers to spread...

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