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Customer advocates with a generous heart

Purpose Despite the fact that prosocial motivation is related to word of mouth (WOM), few studies have been conducted to investigate the psychological and behavioral...

Entrepreneurial orientation and social ties in transitional economies

Abstract Recent research suggests that entrepreneurial orientation (EO) has a more complex effect on performance (i.e. non-linear instead of linear) than previously considered. We extend...

Does humour travel

Abstract Humour in advertising is long-established, but whether such appeals travel across cultures is debatable. Two studies investigated the impact of country and individual-level cultural...

Effective sense-and-respond strategies

Abstract Integrating the dynamic capabilities view of the firm with ambidexterity theory, this article proposes a sense-and-respond performance framework, in which technology- and market-sensing capabilities...

Realising the value of knowledge resources and capabilities

Purpose Drawing upon the resource-based view of the firm, this paper aims to develop and empirically validate a model that examines the relationships between technical...

When nothing is what it seems

Abstract Digital breakthroughs continue to challenge prevailing understandings of markets and marketing practices, bringing exciting opportunities to reimagine our offerings. Looking through the lens of...

Cross-functional knowledge sharing

Abstract This study advances extant literature in cross-functional knowledge sharing by developing and testing a model of coopetition that examines (1) the relationships of various...

Turning brand credibility into positive word-of-mouth

References Aaker, D.A., and E. Joachimsthaler. 2000. The brand relationship spectrum: The key to the brand architecture challenge. California Management Review 42(4): 8–23. Google Scholar Alexandrov, A.,...

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