Ngo Viet Liem

Is customer delight enough to inspire loyalty?

Cross-modal Interactions between Color and Texture of Food

Marketing resource-capability complementarity and firm performance in B2B firms

Achieving new product success via the synchronization of exploration and exploitation

Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

New insights into the climate–attitudes–outcome framework

Diagnosing the supplementary services model

Innovation and business success: The mediating role of customer participation

Achieving alliance innovation via alliance learning: An empirical study

The contingent value of marketing and social networking capabilities in firm performance