Daily Archives: May 19, 2022
Musings on Relevance and Rigor of Scholarly Research in Marketing
Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science, 31(4), 368-376.
Musings on Relevance and...
Guidelines for Conducting Research and Publishing in Marketing
Summers, J. O. (2001). Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process. Journal of the Academy of Marketing Science, 29(4),...
Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals
Ranjit Voola1, Jamie Carlson2, Fara Azmat3, Liem Viet Ngo4,
Kylie Porter5 and Ashish Sinha6
Abstract
The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations...
Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals
Ranjit Voola1, Jamie Carlson2, Fara Azmat3, Liem Viet Ngo4,
Kylie Porter5 and Ashish Sinha6
Abstract
The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations...
