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Monthly Archives: March, 2022

The Mediating Role of Alliance Learning on Alliance Innovation: an Empirical Study

Authors: Liem Viet Ngo, Tania Bucci Description Firms increasingly enter into business alliances in an effort to manage the innovation process, and with a view to...

Building Brand Success via Marketing Orientation and Marketing-Based Capability: An Inside-out Approach

Authors: Liem Viet Ngo, Aron O’Cass Description Being market-oriented has been considered a key contributor of superior firm performance. A significant void exists in current models...

Delving Further into Service Branding: Exploring the Synergistic Roles of Service Brand Innovation and Service Brand Marketing Capabilities in Service Firms

Authors: Aron O’Cass, Liem Ngo Description This study primarily examines the brand performance impacts of service brand innovation and service brand marketing capabilities in service firms....

Key determinants of relationship value gap: a conceptual framework

Authors: Ngoc Thi Bich Luu, Jack Cadeaux, Liem Viet Ngo Description There exists a tension between buyer and seller firms on the difference between what they...

THỜI TIẾT HÔM NAY

Australia
clear sky
28.2 ° C
28.2 °
28.2 °
28 %
5.5kmh
0 %
Tue
28 °
Wed
26 °
Thu
23 °
Fri
23 °
Sat
24 °

CALENDAR

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