Abstract While ambidexterity has been identified as a critical prerequisite for new product success, synchronizing exploration and exploitation in practice represents a multifaceted enigma. Ambidexterity...

Abstract Superiority in both marketing and selling (or sales) is argued to be essential for achieving specific business outcomes. While the interface between marketing and...

Abstract Drawing on the climate–attitudes–outcome framework, this article examines the mediating effect of job satisfaction on the relationship between psychological climate perceptions (i.e., service climate,...

Abstract Since the publication of Levitt’s (1980) ‘total product concept’, there has been an increasing recognition that additional supplementary elements, beyond the core product, can...

Article history: Received November 2012 Accepted April 2013 Available online 30 March 2012 Keywords: Innovation Customer participation Service quality Firm performance Abstract: Innovation and the customer participation are central issues in research focusing on...

Abstract Firms increasingly enter into business alliances in an effort to manage the innovation process and with a view to achieving better outcomes. The process...

Abstract Recent research shows a continued interest by scholars in understanding the extent that firms develop and deploy marketing capability in an effort to enhance...

Abstract This research has two major purposes. The first is to develop and test a framework for market entry mode choice drawing on the resource-based...