Transcending Boundaries for the Next New Normal
Current status of AMJ
As I write this Editorial, AMJ continues its strong trajectory with a current CiteScore at an all-time high of 5.7. This...
Brand experience and consumers’ social interactive engagement with brand page: An integrated-marketing perspective
Abstract
As consumers increasingly go online to communicate about brands, brand marketers have been utilizing a popular platform to interact with them and create brand...
What colour do you feel? Cross-modal interactions between colour and food texture
Authors: Liem Ngo
Description
This research explores the cross-modal interaction between colour and perceived texture, and links its influence with standard marketing metrics. In line with...
Impacts of crisis emotions on negative word-of-mouth
Purpose
The purpose of this study is to explore how emotions felt by the public during a crisis influenced consumer loyalty intention and negative word-of-mouth...
Motivation in organisational online knowledge sharing
Purpose
This paper aims to examine the influence of intrinsic motives (self-efficacy, reputation and reciprocity) on online knowledge sharing behaviour. Additionally, this research investigates the...
Managing Customer Uncertainty in Making Service Offshoring Decisions
Abstract
Despite a long-standing interest in service offshoring from both academics and practitioners, the questions how and under what conditions customers react when a well-known...
Branding for non-profits
Purpose
The purpose of this study develops and validates a model of new donor decision-making in the charity sector. Drawing upon dual process theory, the...
It takes two to tango
Abstract
This study investigates the link between employee empathy and customer satisfaction. Building on social exchange theory, we develop a model of employee-customer empathy. We...
