Ngo Viet Liem

Turning brand credibility into positive word-of-mouth

Value synergy and value asymmetry in relationship marketing programs

Introduction to the special issue: Harnessing the power of brand and co-created innovation

In pursuit of service productivity and customer satisfaction: the role of resource

Seminar chia sẻ kinh nghiệm nghiên cứu với PGS Ngô Viết Liêm

Perceptions of others, mindfulness, and brand experience

Outcome versus process value in service delivery

Is customer delight enough to inspire loyalty?

Cross-modal Interactions between Color and Texture of Food

Marketing resource-capability complementarity and firm performance in B2B firms