Ngo Viet Liem

PGS.TS. Ngô Viết Liêm – Tiến Sĩ Danh Dự Thứ Ba của UEH

When nothing is what it seems

Cross-functional knowledge sharing

Turning brand credibility into positive word-of-mouth

Value synergy and value asymmetry in relationship marketing programs

Introduction to the special issue: Harnessing the power of brand and co-created innovation

In pursuit of service productivity and customer satisfaction: the role of resource

Seminar chia sẻ kinh nghiệm nghiên cứu với PGS Ngô Viết Liêm

Perceptions of others, mindfulness, and brand experience

Outcome versus process value in service delivery