Assoc. Prof. Dr. Ngo Viet Liem
Marketing in Platform Ecosystems: Secrets inside
Abstract: The phenomenal rise of platform ecosystems has transformed competition, defined new markets, drawn together...
Purpose
This paper aims to examine the influence of intrinsic motives (self-efficacy, reputation and reciprocity) on online knowledge sharing behaviour. Additionally, this research investigates the...
Abstract
Despite a long-standing interest in service offshoring from both academics and practitioners, the questions how and under what conditions customers react when a well-known...