HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 312 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia clear sky enter location 25.1 ° C 25.1 ° 25.1 ° 30 % 3.5kmh 0 % Thu 25 ° Fri 33 ° Sat 35 ° Sun 34 ° Mon 34 ° CALENDAR LATEST NEWS Rõ biết 218 March 28, 2024 Rõ biết 217 March 26, 2024 Rõ biết 216 March 17, 2024 Rõ biết 215 March 13, 2024 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe