HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 510 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia clear sky enter location 35.5 ° C 35.5 ° 35.5 ° 11 % 6.7kmh 0 % Sun 38 ° Mon 34 ° Tue 36 ° Wed 39 ° Thu 45 ° CALENDAR LATEST NEWS PRAISE Summit 2024 December 17, 2024 Rõ biết 252 December 8, 2024 Rõ biết 251 December 1, 2024 Nature is our only shareholder November 5, 2024 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
