HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 822 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia light rain enter location 22.5 ° C 22.5 ° 22.5 ° 46 % 5.6kmh 100 % Mon 22 ° Tue 19 ° Wed 26 ° Thu 28 ° Fri 28 ° CALENDAR LATEST NEWS Rõ biết 257 March 9, 2025 Rõ biết 256 February 28, 2025 Rõ biết 255 February 14, 2025 Rõ biết 254 January 29, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
