HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 1793 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia overcast clouds enter location 28.1 ° C 28.1 ° 28.1 ° 70 % 10.2kmh 100 % Mon 28 ° Tue 28 ° Wed 25 ° Thu 29 ° Fri 25 ° CALENDAR LATEST NEWS Rõ biết 288 – Xuân mới February 17, 2026 Rõ biết 287 – Không ta... February 1, 2026 Rõ biết 286 – Thấy ngay... January 1, 2026 Rõ biết 285 – Đạo bất... December 1, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
