HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 1098 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia scattered clouds enter location 18.9 ° C 18.9 ° 18.9 ° 37 % 1.9kmh 32 % Tue 18 ° Wed 22 ° Thu 22 ° Fri 24 ° Sat 19 ° CALENDAR LATEST NEWS Rõ biết 261 May 19, 2025 Rõ biết 260 May 13, 2025 Rõ biết 259 April 30, 2025 Rõ biết 258 March 31, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
