HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 1313 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia clear sky enter location 12.1 ° C 12.1 ° 12.1 ° 28 % 2.9kmh 0 % Tue 12 ° Wed 18 ° Thu 22 ° Fri 19 ° Sat 15 ° CALENDAR LATEST NEWS Rõ biết 269 – Minh nhiên July 9, 2025 Rõ biết 268 – Sao ngắm... July 8, 2025 Rõ biết 267 – Tự nhiên... July 7, 2025 Rõ biết 266 – Chạm mặt... July 6, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
