HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 658 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia clear sky enter location 27.6 ° C 27.6 ° 27.6 ° 29 % 6.4kmh 1 % Sat 27 ° Sun 41 ° Mon 40 ° Tue 41 ° Wed 43 ° CALENDAR LATEST NEWS Rõ biết 255 February 14, 2025 Rõ biết 254 January 29, 2025 Rõ biết 253e January 1, 2025 Rõ biết 253 January 1, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
