HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 475 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia few clouds enter location 30 ° C 30 ° 30 ° 15 % 4.5kmh 14 % Thu 29 ° Fri 38 ° Sat 39 ° Sun 24 ° Mon 30 ° CALENDAR LATEST NEWS Nature is our only shareholder November 5, 2024 Rõ biết 250 November 1, 2024 Rõ biết 249 October 23, 2024 Rõ biết 248 October 23, 2024 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
