HomeTeaching & PracticeBrand ManagementLecture 4 - Readings Lecture 4 – Readings December 13, 2022 0 373 Lecture 4 – Guide to Readings Chapter 11 – Designing and implementing brand architecture stategies Reading 4.1 Creating a powerful brand portfolio Reading 4.2 – Brand relationship spectrum Reading 4.3 – Achieving the ideal brand portfolio Reading 4.4 – Kill a brand keep a customer Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia few clouds enter location 16.4 ° C 16.4 ° 16.4 ° 29 % 7.4kmh 11 % Thu 23 ° Fri 23 ° Sat 24 ° Sun 25 ° Mon 26 ° CALENDAR LATEST NEWS Rõ biết 227 April 22, 2024 Rõ biết 226 April 22, 2024 Rõ biết 225 April 21, 2024 Rõ biết 224 April 18, 2024 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe