HomeTeaching & PracticeBrand ManagementLecture 4 - Readings Lecture 4 – Readings December 13, 2022 0 504 Lecture 4 – Guide to Readings Chapter 11 – Designing and implementing brand architecture stategies Reading 4.1 Creating a powerful brand portfolio Reading 4.2 – Brand relationship spectrum Reading 4.3 – Achieving the ideal brand portfolio Reading 4.4 – Kill a brand keep a customer Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia clear sky enter location 32.6 ° C 32.6 ° 32.6 ° 21 % 5.8kmh 0 % Fri 34 ° Sat 34 ° Sun 35 ° Mon 37 ° Tue 37 ° CALENDAR LATEST NEWS Rõ biết 247 October 1, 2024 Rõ biết 246 September 1, 2024 Rõ biết 245 August 3, 2024 Rõ biết 244 July 9, 2024 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
