HomeTeaching & PracticeBrand ManagementLecture 4 - Readings Lecture 4 – Readings December 13, 2022 0 883 Lecture 4 – Guide to Readings Chapter 11 – Designing and implementing brand architecture stategies Reading 4.1 Creating a powerful brand portfolio Reading 4.2 – Brand relationship spectrum Reading 4.3 – Achieving the ideal brand portfolio Reading 4.4 – Kill a brand keep a customer Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia clear sky enter location 15.3 ° C 15.3 ° 15.3 ° 36 % 3.6kmh 3 % Mon 15 ° Tue 24 ° Wed 25 ° Thu 26 ° Fri 30 ° CALENDAR LATEST NEWS Rõ biết 258 March 31, 2025 Rõ biết 257 March 9, 2025 Rõ biết 256 February 28, 2025 Rõ biết 255 February 14, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
