HomeTeaching & PracticeBrand ManagementLecture 4 - Readings Lecture 4 – Readings December 13, 2022 0 1637 Lecture 4 – Guide to Readings Chapter 11 – Designing and implementing brand architecture stategies Reading 4.1 Creating a powerful brand portfolio Reading 4.2 – Brand relationship spectrum Reading 4.3 – Achieving the ideal brand portfolio Reading 4.4 – Kill a brand keep a customer Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia overcast clouds enter location 25.3 ° C 25.3 ° 25.3 ° 63 % 2.8kmh 100 % Wed 26 ° Thu 36 ° Fri 33 ° Sat 32 ° Sun 32 ° CALENDAR LATEST NEWS Rõ biết 284 – Bình an... November 12, 2025 Rõ biết 283 – Duyên sáng November 2, 2025 The power of imperfection November 1, 2025 Rõ biết 282 – Về không November 1, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
