HomeTeaching & PracticeBrand ManagementLecture 4 - Readings Lecture 4 – Readings December 13, 2022 0 1104 Lecture 4 – Guide to Readings Chapter 11 – Designing and implementing brand architecture stategies Reading 4.1 Creating a powerful brand portfolio Reading 4.2 – Brand relationship spectrum Reading 4.3 – Achieving the ideal brand portfolio Reading 4.4 – Kill a brand keep a customer Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia clear sky enter location 21.4 ° C 21.4 ° 21.4 ° 32 % 3.2kmh 2 % Sun 21 ° Mon 23 ° Tue 19 ° Wed 17 ° Thu 19 ° CALENDAR LATEST NEWS Rõ biết 263 June 10, 2025 Rõ biết 262 June 8, 2025 Rõ biết 261 May 19, 2025 Rõ biết 260 May 13, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
