Fernandez, K. V. (2019). Critically reviewing literature: A tutorial for new researchers. Australasian Marketing Journal (AMJ), 27(3), 187-196.
Critically reviewing literature - A tutorial for new researchers
Module 3 aims at learning and practicing critical issues in crafting a research design. This Module involves:
matching your design to your research questions
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Module 2 is to learn and practice crafting Theory and Hypotheses. This Module involves:
developing and structuring a narrative engaging prior studies that have...
Many manuscripts ultimately earn revise-and-resubmits as a result of topic choices that gave them clear momentum, right out of the gate. The primary purpose...
Varadarajan, P. R. (2003). Musings on relevance and rigor of scholarly research in marketing. Journal of the Academy of Marketing Science, 31(4), 368-376.
Musings on Relevance and...