Ngo Viet Liem

New insights into the climate–attitudes–outcome framework

Diagnosing the supplementary services model

Innovation and business success: The mediating role of customer participation

Achieving alliance innovation via alliance learning: An empirical study

The contingent value of marketing and social networking capabilities in firm performance

Examining market entry mode strategies

Examining drivers of collaborative inbound open innovation

Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs

In Search of Innovation and Customer-related Performance Superiority

Relationship marketing in Vietnam – An empirical study