Ngo Viet Liem

Examining market entry mode strategies

Examining drivers of collaborative inbound open innovation

Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs

In Search of Innovation and Customer-related Performance Superiority

Relationship marketing in Vietnam – An empirical study

Creating superior customer value for B2B firms through supplier firm capabilities

Performance implications of market orientation, marketing resources, and marketing capabilities

Winning through innovation and marketing

The relationship between business orientations and brand performance

Examining the Firm’s Value Creation Process