Ngo Viet Liem

Achieving new product success via the synchronization of exploration and exploitation

Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

New insights into the climate–attitudes–outcome framework

Diagnosing the supplementary services model

Innovation and business success: The mediating role of customer participation

Achieving alliance innovation via alliance learning: An empirical study

The contingent value of marketing and social networking capabilities in firm performance

Examining market entry mode strategies

Examining drivers of collaborative inbound open innovation

Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs