Ngo Viet Liem

The Mediating Role of Alliance Learning on Alliance Innovation: an Empirical Study

Building Brand Success via Marketing Orientation and Marketing-Based Capability: An Inside-out Approach

Delving Further into Service Branding: Exploring the Synergistic Roles of Service Brand Innovation and Service Brand Marketing Capabilities in Service Firms

Key determinants of relationship value gap: a conceptual framework

Tọa Đàm: Các Trường Đại Học Kinh Tế Dạy Gì Sau Đại Dịch

Dàn chuyên gia bàn về xu hướng đào tạo ngành kinh tế sau dịch

Turning lurkers into innovation agents

Outsourcing offshore? How to pick the perfect partner (and get customers on board)

Transcending Boundaries for the Next New Normal

Brand experience and consumers’ social interactive engagement with brand page: An integrated-marketing perspective