Ngo Viet Liem

Dāna Pāramī

An Nhiên Vô Sự

Hạnh Phúc

Module 2: Theory and hypotheses

Module 1: Topic choice and theory development

The Review Process : An Editorial Perspective

Musings on Relevance and Rigor of Scholarly Research in Marketing

Guidelines for Conducting Research and Publishing in Marketing

Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals

Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals