HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 347 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia overcast clouds enter location 15.4 ° C 15.4 ° 15.4 ° 32 % 2.9kmh 95 % Sat 15 ° Sun 25 ° Mon 26 ° Tue 27 ° Wed 22 ° CALENDAR LATEST NEWS Rõ biết 228 April 27, 2024 Rõ biết 227 April 22, 2024 Rõ biết 226 April 22, 2024 Rõ biết 225 April 21, 2024 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
