HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 1446 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia clear sky enter location 11.3 ° C 11.3 ° 11.3 ° 40 % 2.7kmh 0 % Tue 11 ° Wed 23 ° Thu 25 ° Fri 29 ° Sat 34 ° CALENDAR LATEST NEWS Rõ biết 278 – Không đạo September 3, 2025 Rõ biết 277 – Hoa sóng September 2, 2025 Rõ biết 276 – Mưa xuân September 1, 2025 Rõ biết 275 – Như thế... August 6, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
