HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 1590 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia clear sky enter location 18.3 ° C 18.3 ° 18.3 ° 24 % 3.1kmh 0 % Mon 18 ° Tue 28 ° Wed 31 ° Thu 36 ° Fri 37 ° CALENDAR LATEST NEWS Rõ biết 283 – Duyên sáng November 2, 2025 The power of imperfection November 1, 2025 Rõ biết 282 – Về không November 1, 2025 Rõ biết 281 – Thấy như... October 3, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
