HomeTeaching & PracticeBrand ManagementLecture 5 - Readings Lecture 5 – Readings December 13, 2022 0 825 Chapter 12 – Brand extensions Reading 5.1 – Brand extensions and flanker brands Reading 5.2 – Brand extensions the good the bad and the ugly Reading 5.3 – Strategically desirable brand name characteristics Reading 5.4 – Consumer evaluations of brand extensions Reading 5.5 – Dimensions of brand-extension fit Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia broken clouds enter location 17.6 ° C 17.6 ° 17.6 ° 92 % 4kmh 75 % Tue 18 ° Wed 27 ° Thu 27 ° Fri 28 ° Sat 29 ° CALENDAR LATEST NEWS Rõ biết 258 March 31, 2025 Rõ biết 257 March 9, 2025 Rõ biết 256 February 28, 2025 Rõ biết 255 February 14, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
