HomeTeaching & PracticeBrand ManagementLecture 4 - Readings Lecture 4 – Readings December 13, 2022 0 378 Lecture 4 – Guide to Readings Chapter 11 – Designing and implementing brand architecture stategies Reading 4.1 Creating a powerful brand portfolio Reading 4.2 – Brand relationship spectrum Reading 4.3 – Achieving the ideal brand portfolio Reading 4.4 – Kill a brand keep a customer Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia broken clouds enter location 20.1 ° C 20.1 ° 20.1 ° 23 % 4kmh 51 % Sat 19 ° Sun 23 ° Mon 23 ° Tue 25 ° Wed 25 ° CALENDAR LATEST NEWS Rõ biết 231 May 3, 2024 Rõ biết 230 May 2, 2024 Rõ biết 229 April 28, 2024 Rõ biết 228 April 27, 2024 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
