HomeTeaching & PracticeBrand ManagementLecture 4 - Readings Lecture 4 – Readings December 13, 2022 0 1344 Lecture 4 – Guide to Readings Chapter 11 – Designing and implementing brand architecture stategies Reading 4.1 Creating a powerful brand portfolio Reading 4.2 – Brand relationship spectrum Reading 4.3 – Achieving the ideal brand portfolio Reading 4.4 – Kill a brand keep a customer Share Facebook Twitter WhatsApp Linkedin RELATED ARTICLES Lecture 9 slides December 23, 2022 Lecture 8 slides December 23, 2022 Lecture 7 slides December 23, 2022 Weather Australia clear sky enter location 11.3 ° C 11.3 ° 11.3 ° 40 % 2.7kmh 0 % Tue 11 ° Wed 23 ° Thu 25 ° Fri 29 ° Sat 34 ° CALENDAR LATEST NEWS Rõ biết 278 – Không đạo September 3, 2025 Rõ biết 277 – Hoa sóng September 2, 2025 Rõ biết 276 – Mưa xuân September 1, 2025 Rõ biết 275 – Như thế... August 6, 2025 About Me About Me Tánh Thuần Khiết Media Quick Links Insights Teaching & Practice Research & Notes Stay connected 16,985FansLike2,458FollowersFollow61,453SubscribersSubscribe
