Daily Archives: Dec 23, 2022
Lecture 9 slides
The evolution of marketing: then and now
Connected age and opportunities
Changes in the mindset
Micro-moments and consumer persona
New media channels
Content...
Lecture 8 slides
Marketing, branding, and marketing communications
How advertising works
The six-M model of marketing communication
Creativity in marketing communication
Constructing a creative brief
Best...
Lecture 7 slides
Self comes to mind
2. Crafting a customer persona
From customer-centric to customer journal centric
Lecture 7 - Understanding the customer
Lecture 6 slides
Meaning-based branding
2. Meaning makers
How brands acquire cultural meaning
Lecture 6 - Brands exist and belong to a greater culture
Sati-sampajaññā
Chỉ mỗi chánh niệm thì không đủ
Nên nhớ, chỉ mỗi
chánh niệm thì không đủ!
Cần phải có cả trí tuệ
hiện diện cùng chánh niệm.
Trí tuệ...
