Yearly Archives: 2021
Turning lurkers into innovation agents
Abstract
Despite the general negative conception about lurkers in online knowledge-sharing practices, there is a growing body of literature that suggests the bright side of...
Outsourcing offshore? How to pick the perfect partner (and get customers on board)
UNSW Business School researchers test a new 'service offshoring fit' model that shows what brands should look for to find an ideal offshore partner...
Transcending Boundaries for the Next New Normal
Current status of AMJ
As I write this Editorial, AMJ continues its strong trajectory with a current CiteScore at an all-time high of 5.7. This...
Brand experience and consumers’ social interactive engagement with brand page: An integrated-marketing perspective
Abstract
As consumers increasingly go online to communicate about brands, brand marketers have been utilizing a popular platform to interact with them and create brand...
What colour do you feel? Cross-modal interactions between colour and food texture
Authors: Liem Ngo
Description
This research explores the cross-modal interaction between colour and perceived texture, and links its influence with standard marketing metrics. In line with...
Impacts of crisis emotions on negative word-of-mouth
Purpose
The purpose of this study is to explore how emotions felt by the public during a crisis influenced consumer loyalty intention and negative word-of-mouth...
Dấu ấn Đàn chim Việt: Để tự do cùng công việc
Vừa qua, PGS.TS. Ngô Viết Liêm, Đại học New South Wales, Sydney, Úc, Tổng Biên Tập Tạp chí Australasian Marketing Journal, đã chia sẻ...
Dấu ấn Đàn chim Việt: Ba nguyên lý để tự chủ công việc
Với chủ đề "Cánh Chim Tự Do" trong chuỗi hội thảo trực tuyến "Chìa khoá du học: Dấu ấn Đàn chim Việt", PGS. TS....
