Monthly Archives: February, 2019
Entrepreneurial orientation and social ties in transitional economies
Abstract
Recent research suggests that entrepreneurial orientation (EO) has a more complex effect on performance (i.e. non-linear instead of linear) than previously considered. We extend...
Does humour travel
Abstract
Humour in advertising is long-established, but whether such appeals travel across cultures is debatable. Two studies investigated the impact of country and individual-level cultural...