Monthly Archives: May, 2018
Cross-functional knowledge sharing
Abstract
This study advances extant literature in cross-functional knowledge sharing by developing and testing a model of coopetition that examines (1) the relationships of various...
Turning brand credibility into positive word-of-mouth
References
Aaker, D.A., and E. Joachimsthaler. 2000. The brand relationship spectrum: The key to the brand architecture challenge. California Management Review 42(4): 8–23.
Google Scholar
Alexandrov, A.,...