Monthly Archives: July, 2017
Introduction to the special issue: Harnessing the power of brand and co-created innovation
Claims that brand and innovation management are strongly interrelated are not new. Branding is critical to the success of an innovation (e.g. HP’s “Invent”,...
In pursuit of service productivity and customer satisfaction: the role of resource
Jenny (Jiyeon) Lee, Paul G. Patterson and Liem Viet Ngo
School of Marketing, University of New South Wales, Sydney, Australia
Abstract
Purpose – In today’s global marketplace,...