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Monthly Archives: July, 2017

Introduction to the special issue: Harnessing the power of brand and co-created innovation

Claims that brand and innovation management are strongly interrelated are not new. Branding is critical to the success of an innovation (e.g. HP’s “Invent”,...

In pursuit of service productivity and customer satisfaction: the role of resource

Jenny (Jiyeon) Lee, Paul G. Patterson and Liem Viet Ngo School of Marketing, University of New South Wales, Sydney, Australia Abstract Purpose – In today’s global marketplace,...

THỜI TIẾT HÔM NAY

Australia
light rain
21.6 ° C
21.6 °
21.6 °
29 %
8kmh
77 %
Mon
21 °
Tue
35 °
Wed
36 °
Thu
37 °
Fri
38 °

CALENDAR

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