Yearly Archives: 2015
Is customer delight enough to inspire loyalty?
Feeling connected is more important, says a new study
Delivering service so excellent that the customer's expectations have been met and exceeded has long been...
Cross-modal Interactions between Color and Texture of Food
ABSTRACT
Color has a profound influence on human perception. Not only does it cause changes in physiological or emotional states, it can shape what is...
Marketing resource-capability complementarity and firm performance in B2B firms
Purpose
This study aims to examine how market orientation (MO), marketing resources and marketing resource deployment are related and impact business-to-business (B2B) firm- and customer-level...