Yearly Archives: 2013
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Abstract
Superiority in both marketing and selling (or sales) is argued to be essential for achieving specific business outcomes. While the interface between marketing and...
New insights into the climate–attitudes–outcome framework
Abstract
Drawing on the climate–attitudes–outcome framework, this article examines the mediating effect of job satisfaction on the relationship between psychological climate perceptions (i.e., service climate,...
Diagnosing the supplementary services model
Abstract
Since the publication of Levitt’s (1980) ‘total product concept’, there has been an increasing recognition that additional supplementary elements, beyond the core product, can...
Innovation and business success: The mediating role of customer participation
Article history:
Received November 2012
Accepted April 2013
Available online 30 March 2012
Keywords:
Innovation
Customer participation
Service quality
Firm performance
Abstract:
Innovation and the customer participation are central issues in research focusing on...
Achieving alliance innovation via alliance learning: An empirical study
Abstract
Firms increasingly enter into business alliances in an effort to manage the innovation process and with a view to achieving better outcomes. The process...
