Monthly Archives: May, 2012
Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs
Abstract
Managers face a constant challenge to develop specific capabilities that will assist them to deploy resources which provide positional advantages in an effort to...
In Search of Innovation and Customer-related Performance Superiority
Abstract
Understanding the mechanisms through which firms realize the value of their market-based knowledge resources such as market orientation is a central interest of innovation...