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Daily Archives: Nov 24, 2011

Performance implications of market orientation, marketing resources, and marketing capabilities

Abstract Drawing on the competitive capability theory, this paper examines how market orientation, marketing resources, and marketing capabilities contribute to firm performance. The empirical results...

THỜI TIẾT HÔM NAY

Australia
scattered clouds
15.6 ° C
15.6 °
15.6 °
50 %
4.4kmh
45 %
Sun
22 °
Mon
16 °
Tue
24 °
Wed
25 °
Thu
20 °

CALENDAR

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