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Home
About Me
Tánh Thuần Khiết
Media
Business Spotlight
General Spotlight
Teaching & Practice
Brand Management
Digital Marketing
Shopper Marketing
Advertising And Marketing Communication
Research & Notes
Research Methods
Research Notes
My Keynotes
Insights
Contact Us
Search
Home
2011
Nov
24
Daily Archives: Nov 24, 2011
Performance implications of market orientation, marketing resources, and marketing capabilities
Abstract Drawing on the competitive capability theory, this paper examines how market orientation, marketing resources, and marketing capabilities contribute to firm performance. The empirical results...
November 24, 2011
THỜI TIẾT HÔM NAY
Australia
clear sky
enter location
34.2
°
C
34.2
°
34.2
°
18 %
4.3kmh
0 %
Thu
35
°
Fri
33
°
Sat
26
°
Sun
25
°
Mon
25
°
CALENDAR
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