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Home
About Me
Tánh Thuần Khiết
Media
Business Spotlight
General Spotlight
Teaching & Practice
Brand Management
Digital Marketing
Shopper Marketing
Advertising And Marketing Communication
Research & Notes
Research Methods
Research Notes
My Keynotes
Insights
Contact Us
Search
Home
2007
Jul
31
Daily Archives: Jul 31, 2007
Market orientation versus innovative culture: two routes to superior brand performance
Purpose The paper aims at providing insights into how market orientation and organisational culture together contribute to brand performance, shedding light on the nexus between...
July 31, 2007
THỜI TIẾT HÔM NAY
Australia
clear sky
enter location
29.6
°
C
29.6
°
29.6
°
18 %
10.6kmh
1 %
Mon
28
°
Tue
23
°
Wed
21
°
Thu
20
°
Fri
19
°
CALENDAR
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