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Lecture 8 slides

  1. Marketing, branding, and marketing communications
  2. How advertising works
  3. The six-M model of marketing communication
  4. Creativity in marketing communication
  5. Constructing a creative brief
  6. Best practices in marketing communication

Lecture 8 – Communicating to the customer

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Lecture 9 slides

Lecture 7 slides

Lecture 6 slides

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