spot_img
spot_img
spot_img

Lecture 4 slides

  1. Brand portfolio strategy
  • Mono-brand portfolio (a branded house)
  • Multi-brand portfolio (a house of brands)
  • Sub-branding portfolio
  • Endorsed branding portfolio
  • Hybrid portfolio
  • Returns and risks of brand portfolio
  1. Brand roles and scopes in the brand portfolio
  2. Achieving the ideal brand portfolio
  3. Brand architecture

Lecture 4 – Managging brand portfolios – 13 Dec 2022

RELATED ARTICLES

Lecture 9 slides

Lecture 8 slides

Lecture 7 slides

Weather

Australia
clear sky
21.4 ° C
21.4 °
21.4 °
32 %
3.2kmh
2 %
Sun
21 °
Mon
23 °
Tue
19 °
Wed
17 °
Thu
19 °

CALENDAR

LATEST NEWS

Rõ biết 263

Rõ biết 262

Rõ biết 261

Rõ biết 260

spot_img

About Me

Quick Links

Stay connected

16,985FansLike
2,458FollowersFollow
61,453SubscribersSubscribe