Reading 2.1 – Conceptualizing, measuring, and managing customer-based brand equity
Reading 2.2- Reflections on customer-based brand equity Reading 2.3 – Brand synthesis
Reading 2.4 – Brand Asset Valuator
Reading 2.5 – The consumer psychology of brands
Chapter 8 – Designing brand equity system
Industry Report – MEC Momentum
Industry Report – Why being different still makes a difference Chapter 3 – Brand resonance pyramid model
