Ngo Viet Liem

Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs

In Search of Innovation and Customer-related Performance Superiority

Relationship marketing in Vietnam – An empirical study

Creating superior customer value for B2B firms through supplier firm capabilities

Performance implications of market orientation, marketing resources, and marketing capabilities

Winning through innovation and marketing

The relationship between business orientations and brand performance

Examining the Firm’s Value Creation Process

Achieving customer satisfaction in services firms via branding capability and customer empowerment

Value creation architecture and engineering