Ngo Viet Liem

In pursuit of service productivity and customer satisfaction: the role of resource

Seminar chia sẻ kinh nghiệm nghiên cứu với PGS Ngô Viết Liêm

Perceptions of others, mindfulness, and brand experience

Outcome versus process value in service delivery

Is customer delight enough to inspire loyalty?

Cross-modal Interactions between Color and Texture of Food

Marketing resource-capability complementarity and firm performance in B2B firms

Achieving new product success via the synchronization of exploration and exploitation

Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

New insights into the climate–attitudes–outcome framework