- Brand resonance pyramid model
How the brand is bought and seen
- BrandAsset® Valuator method
3. Consumer psychology of brands
Lecture 2 – Brands exist in the mind of the customer – 13 Dec 2022
Copyright © 2022 NGO VIET LIEM. All rights reserved.
How the brand is bought and seen
3. Consumer psychology of brands
Lecture 2 – Brands exist in the mind of the customer – 13 Dec 2022
Copyright © 2022 NGO VIET LIEM. All rights reserved.