Monthly Archives: September, 2021
Outsourcing offshore? How to pick the perfect partner (and get customers on board)
UNSW Business School researchers test a new 'service offshoring fit' model that shows what brands should look for to find an ideal offshore partner...
Transcending Boundaries for the Next New Normal
Current status of AMJ
As I write this Editorial, AMJ continues its strong trajectory with a current CiteScore at an all-time high of 5.7. This...
Brand experience and consumers’ social interactive engagement with brand page: An integrated-marketing perspective
Abstract
As consumers increasingly go online to communicate about brands, brand marketers have been utilizing a popular platform to interact with them and create brand...
