Yearly Archives: 2020
Improving the effectiveness of market-oriented organisation
Abstract
In the context of an emerging market economy, this study examines the mediating role of marketing capabilities on the market orientation (MO)–performance relationship. Specifically,...
The Devil might wear Prada
Abstract
People buy counterfeit luxury goods for a range of reasons, including status and belonging. Previous research has shown these stem from an individual's value-expressive...