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Monthly Archives: April, 2020

Converting internal brand knowledge into employee performance

Purpose Internal branding efforts are essential in improving employee performance in services marketing. Drawing on reformulation of attitude theory, this paper aims to contribute to...

Improving the effectiveness of market-oriented organisation

Abstract In the context of an emerging market economy, this study examines the mediating role of marketing capabilities on the market orientation (MO)–performance relationship. Specifically,...

THỜI TIẾT HÔM NAY

Australia
clear sky
27.6 ° C
27.6 °
27.6 °
29 %
5.5kmh
5 %
Sat
28 °
Sun
38 °
Mon
32 °
Tue
34 °
Wed
36 °

CALENDAR

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