Yearly Archives: 2012
The contingent value of marketing and social networking capabilities in firm performance
Abstract
Recent research shows a continued interest by scholars in understanding the extent that firms develop and deploy marketing capability in an effort to enhance...
Examining market entry mode strategies
Abstract
This research has two major purposes. The first is to develop and test a framework for market entry mode choice drawing on the resource-based...
Examining drivers of collaborative inbound open innovation
Abstract
Knowledge-based competition is leading to collaboration with partners and even competitors as firms pursue appropriate knowledge for innovation which has become a strategic imperative....
Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs
Abstract
Managers face a constant challenge to develop specific capabilities that will assist them to deploy resources which provide positional advantages in an effort to...
In Search of Innovation and Customer-related Performance Superiority
Abstract
Understanding the mechanisms through which firms realize the value of their market-based knowledge resources such as market orientation is a central interest of innovation...
Relationship marketing in Vietnam – An empirical study
Purpose
The purpose of this paper is to answer two research questions: does relationship marketing orientation (RMO) have an impact on customer satisfaction; and do...
Creating superior customer value for B2B firms through supplier firm capabilities
Abstract
In a dynamic global business-to-business (B2B) environment, innovation and marketing appear crucial to providing supplier firms' positional advantage through the ability to create value...
